Mya Lane Co-founder and Managing Director.
"In 2021, C'est Madeleine was born from a calling for wellness and natural healing. Our story began in Brittany, France, as a tribute to my grandmother, Madeleine. Our values and ethos are rooted in her deep understanding of natural remedies which was evident in her daily life, where she experienced firsthand the remarkable benefits of nature on the body.
Our goal was to build a brand grounded in science and nature. In a world where we’re often asked to choose sides, C’est Madeleine celebrates the harmony of differences, bringing together opposites. We imagined a world where technology not only respects nature but learns from it, creating thoughtful, accessible solutions for all.
Our first product, Lumière, an LED face mask, perfectly embodies this vision: a high-tech device, sustainably crafted and in sync with scientific progress that promotes our bodies to allow natural healing.
For a long time, I have been on a quest to find the best methods to treat and heal my skin as naturally as possible. Discovering LED therapy has been a game-changer for my skin. I found a technology that boosts the skin's regenerative abilities without using harsh or questionable ingredients.
As a long-time user of LED therapy masks, I have often been frustrated by the limitations of the devices available for home use. I found that silicone masks didn’t last long; their flexible design often damaged the LED sheet inside. Most of them offered only one colour treatment. Their design prevented my skin from breathing, leading to sweat buildup and bacteria growth. On the other hand, rigid plastic masks either came from untrustworthy brands lacking quality or safety assurances or were heavy, wired, and expensive.
After spending a lot of money without feeling satisfied, I decided to create my own LED mask. My husband, Andreas Lane, with his extensive background in product design, development, and manufacturing, provided us with the knowledge to bring these products to market in a ready-to-use solution. This way, others who have suffered like me can experience the benefits of natural medicine and naturally inspired technologies.
After three years of developing this new generation of masks, I sincerely hope users will discover a revolutionary solution for regenerating their skin, just as it has for mine."
Recycling the Lumière LED mask program.
Here’s how it works:
- Send It Back: When your Lumière mask has reached the end of its journey, simply send it back to us. We’ll take care of all components to ensure they’re recycled responsibly, from LEDs to outer casing.
- Earn Rewards: As a thank-you for joining us in this initiative, we’ll reward you with 35% off your next purchase. Not only will you benefit from a new Lumière product, but you’ll also be supporting a more sustainable approach to skincare.
- Recycling Process: Each mask returned to us undergoes a careful process. Recyclable materials are separated and repurposed, and any non-recyclable elements are disposed of in the most eco-friendly way possible. This helps reduce landfill waste and conserve valuable resources.
This program is our way of contributing to a healthier planet, promoting the sustainable practices we value, and ensuring each mask is a step toward a greener future. Join us in giving back to the earth, one Lumière mask at a time!